Nintendo sent me spam because I played BOTW?

Recently I’ve been playing Breath of the Wild, a fact I share with designated players on my friends list, as per my settings.

For some reason, Nintendo decided to sign me up for a spam list about BOTW swag or some such (they also don’t send plain text email, so it’s just a mess of urls, it’s ridiculous):

This isn’t fair or make sense; Nintendo makes me wish I could set my account to be a “minor’s”, so they wouldn’t solicit me. They keep this up, we’ll all see how fast I drop their platform.

Anyhow, I clicked an unsubscribe link and landed on a sub-domain I’ve never seen on nintendo.com, and clicked a link that purports to “unsubscribe from all publications”… let’s see how that goes.